Oscar Tango Marketing (Pty) Ltd is a unique marketing organisation specialising in enhancing the personal relationship that exists between a consumer and a brand. By supporting and enhancing that relationship, we are able to provide our clients with a predictable and substantial return on their marketing investment.
To achieve this, we rely on sublime intelligence derived from our database platforms coupled with a plethora of communication tools: some sophisticated, indeed cutting edge; some as simple and timeless as any conversation between two people. It is the way in which hard technology and soft inter-personal skills are merged in a particular tone, manner and style that makes us so valuable to our clients.
We are fortunate in working with a number of blue-chip international clients who rely on Oscar Tango to create their Relationship Marketing programmes which are then implemented world-wide. Among these, our work for Johnnie Walker (the Striding Man Society) and Levi Strauss (Levi's® Loop) stand out on the global stage. Closer to home, programmes for Foschini Group and General Motors unashamedly drive volume in a testing marketplace.
Each of our various divisions is responsible for specialist areas in the relationship-building process.
Oscar Tango is responsible for the strategy and communication elements of all the programmes – be they printed, digital, mailed, experiential, online or otherwise communicated.
Delta Bravo is our database management division, which includes in and outbound telephone service desks. Working in conjunction with Global Vision, we have developed the specialist integrated marketing CRM database software called Eureka which drives a variety of communication tools such as customised email and SMS linked to web sites etc.
The College of Whisky organises whisky tastings throughout South Africa and is responsible for educating a wide variety of industry players in both the on and off-consumption liquor trade.
Jay Inc, our Events Division has hosted everything from dinner for two to two thousand. They can send you on a wild goose chase across the country armed only with a GPS tracking system, or settle you down to the gentle rhythms of a jazz quartet, a warming whisky in hand.
In short, Oscar Tango is passionate about making people feel good about the brands that they use and whom they associate themselves with. And we will always find the peculiarly unique way to achieve this goal, no matter what the product or brand.
